Email marketing is as powerful as it is complicated — and that complexity is slowly growing over time. The reason it’s so complex boils down to one simple fact: Email marketing has multiple ...

I celebrated the 10-year anniversary of the first edition of my book, Email Marketing Rules, last month by releasing an updated and greatly expanded fourth edition. Here are a few stats: The fourth ...

Email marketing pays off, in a big way. Connecting with customers through email earns between $30 and $50 for nearly every dollar invested, according to the UK-based Data & Marketing Association.

Opinions expressed by Entrepreneur contributors are their own. As the CEO of Builderall, an all-in-one digital marketing platform that has supported over 2,000,000 small businesses, I often get asked ...

CMSWire 2024 Contributor of the Year Chad S. White on navigating AI-driven personalization, improving customer journeys and busting email marketing myths. Chad S. White, head of research at Oracle ...

Email marketing can be a boon for business owners, providing one of the most direct ways to communicate with potential customers. "We decided to invest in email first when starting our business ...

Email Marketing is one of the oldest forms of Digital Marketing and is still one of the most effective. This is why we have included it on our website about Online Advertising – it is an incredible ...

Our research shows that HubSpot is the best email marketing platform for templates, offering a massive selection of options on top of an already rock-solid solution for attracting and retaining ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...