This is CNBC's live blog, covering everything Apple announced at this year's iPhone 16 and Apple Watch Series 10 launch event. We're reporting live from Apple's headquarters in Cupertino, California.

Apple's Worldwide Developers Conference (WWDC) starts today with the traditional keynote kicking things off at 10:00 a.m.

Another significant dip happened during the announcement of the new AirPods 4: 14.9 percent compared to average. Not as much ...

Apple has unveiled its newest iPhone lineup, built for new artificial intelligence (AI) software as the tech giant attempts to stay on the cutting edge of the rapidly changing technology. Apple CEO ...

The iPhone 16 and iPhone 16 Pro just took center stage to fully introduce Apple Intelligence into our lives. During Apple’s ...

Apple’s biggest event of the year has arrived, and with it, the iPhone 16 lineup and a slew of AI-related updates for iOS 18. Apple Intelligence was the star of the Apple event this year, like it was ...

Apple announced the date of its next big event, when it has historically dropped major new updates and product launches.