According to The Financial Times, "weak sales" have prompted Apple to slash marketing spend by 95% and significantly cut ...

When Apple ( AAPL 1.31%) launched the first iteration of its Vision Pro headset in early 2024, the tech giant declared that ...

Apple Vision Pro users are getting a good slate of immersive Lakers games this season starting this month, captured in 180 ...

They didn’t see this coming. Apple is significantly scaling back production of its initially popular Vision Pro headsets, and may even cease making the item by the end of the year, The Information ...

Kelly has been writing about the pop culture and entertainment industries since 2016, diving headfirst into the theme park world in 2019. In 2022, she turned a long-time dream into reality by ...

Back in June of 2023, I was among one of the first 100 or so non-Apple employees to try the Vision Pro, the much-hyped mixed reality headset by the tech giant. Despite having tried my fair share of AR ...

Internally, the new Vision Pro uses Apple’s recently released M5 chip, which offers a significant increase in raw power over the three-year-old M2 in the original Vision Pro. It’s the same processor ...

Last year, Apple announced a partnership with cable company Spectrum and the Los Angeles Lakers to stream select games in ...

Benjamin and Chance cover this week in Apple news, including the long-awaited announcement that the Apple Card will be ...

Apple plans to introduce a new version of the Vision Pro this year, with the main update focused on the chip inside, reports Bloomberg's Mark Gurman. The device will use the M4 chip that Apple has ...

Apple is reportedly pivoting away from its pricey Vision Pro headset after struggling to move units. According to the tech ...