When Apple ( AAPL 1.31%) launched the first iteration of its Vision Pro headset in early 2024, the tech giant declared that ...

According to The Financial Times, "weak sales" have prompted Apple to slash marketing spend by 95% and significantly cut ...

Now, a new report from the Financial Times says Apple has scaled back manufacturing and marketing for its Vision Pro headset ...

Apple is reportedly pivoting away from its pricey Vision Pro headset after struggling to move units. According to the tech ...

A new report, citing old data and dressed in concerned-analysis energy, claims Apple’s Apple Vision Pro is a rare misstep, a ...

They didn’t see this coming. Apple is significantly scaling back production of its initially popular Vision Pro headsets, and may even cease making the item by the end of the year, The Information ...

Kelly has been writing about the pop culture and entertainment industries since 2016, diving headfirst into the theme park world in 2019. In 2022, she turned a long-time dream into reality by ...

300 people are gathering in San Diego to explore the uses of Apple’s spatial computing headset for surgery and other medical applications. In early 2024, Ryan Broderick, a surgeon at UC San Diego ...

Apple plans to introduce a new version of the Vision Pro this year, with the main update focused on the chip inside, reports Bloomberg's Mark Gurman. The device will use the M4 chip that Apple has ...

Apple Vision Pro users are getting a good slate of immersive Lakers games this season starting this month, captured in 180 ...

Apple introduced a new version of the Vision Pro with M5 chip this week, and it came with a Dual Knit Band that Apple says is more comfortable to wear for long periods of time. M5 Vision Pro buyers ...

Last year, Apple announced a partnership with cable company Spectrum and the Los Angeles Lakers to stream select games in ...