A marketing tag line is a short catchphrase used by a business or brand to summarize its mission and the products or services it offers. Tag lines are designed to be catchy, clever or even ...

First impressions matter in marketing, and that’s especially true for your website. When a prospect visits your website, you may have only a few seconds to convince them to stay. Every second counts, ...

Capt. Bobby Brown showed me this ­technique for adding tag lines to our cockpit teasers in 2006 while we were working on the mothership operation God’s Will and God’s Favor, which were formerly the ...