For most of history, design was the last step in starting a business — something entrepreneurs invested in once the idea was ...

A clear, memorable logo is one of the simplest ways to make your business stand out online, and it can shape how visitors ...

They say a rose by any other name would smell as sweet—and by “they” I refer of course to William Shakespeare. However, with all due respect to the Bard, I heartily disagree. If a rose was called a ...

Design.com is an AI-powered branding platform that helps users generate logos and related visual assets through a guided, template-led workflow. The process begins with a short questionnaire where you ...

Back in 2015, Microsoft claimed our attention spans had dropped to eight seconds—shorter than that of a goldfish. No one’s definitively proven it, but it feels about right in the age of TikTok. Ten ...

Discover how design systems reduce duplication, strengthen brand integrity, and empower global teams to build faster with ...

Forbes contributors publish independent expert analyses and insights. Clara covers consumer brands shaping tomorrow's retail landscape. As retail reclaims its role as a space for real-life connection ...

Consumers don’t mind when companies use misspelled words—think Lyft for “lift” or Froot Loops for “fruit loops”—as their brand names, as long as the alterations aren’t too extreme and the misspelling ...