The following excerpt is from Karen Tiber Leland’s new book The Brand Mapping Strategy. Buy it now from Amazon | Barnes & Noble | iTunes The Continuous Brand Improvement (CBI) Process is a simple ...

Anything that you do well is worth doing better over time. The term "continuous improvement" describes a process practiced by quality engineers but it speaks to something that every conscientious ...

“When you are attempting a cultural change, it’s a bit like a cultural war…but it’s a good war,” said Steve Olsen, executive vice president at Camcraft. “Like any meaningful change, it takes work.” ...

With the need for constant innovation, creating systems that meet customer expectations demands continuous improvement within a complex design process. The American Society for Quality defines ...

Your goal is to acquire and sustain customers by delivering products and services at cost and on time without sacrificing quality. How do you do it? By developing efficient processes with a supportive ...

Damien Eversmann is a senior solutions architect at Red Hat. Having spent the bulk of his career working in or with the public sector, he is somewhat of an expert when it comes to IT in government and ...

Lean principles have proved incredibly effective for future-proofing organizations from wasting resources. Though the philosophy originated in manufacturing, its adaptability has made it essential for ...

The Continuous Brand Improvement (CBI) Process is a simple methodology that any committed company can follow to improve the brand-centric nature of their business and come into functional alignment ...