In the latter years of the 90's, Jack Myers helped usher in the age of cross media marketing platforms (CMMP), whose primary goal was to generate incremental revenue for the parent company as well as ...

LiveRamp has launched Cross-Media Intelligence, a capability that enables marketers to measure and optimize campaigns anywhere. LiveRamp's Cross-Media Intelligence, now available in the LiveRamp Data ...

Forrester Research has released a method for benchmarking a company's "mobile maturity," as campaign budgets continue to rise. The guidelines are intended to help marketers understand different growth ...

SAN FRANCISCO--(BUSINESS WIRE)--LiveRamp (NYSE: RAMP) today announced Cross-Media Intelligence, a first-of-its-kind capability that enables marketers to better measure and optimize campaigns anywhere ...

What is there not to love about the cross-media marketing campaign? It brings time-tested direct mail into the mix with digital technologies in spectacular fashion, and we say spectacular because not ...

Struggling to decide where to focus your marketing efforts? Learn how a cross-channel marketing strategy can help small businesses increase customer retention, boost sales and create seamless brand ...

In the mortgage industry, it’s no secret that aligning your company with other complementary businesses and forming strategic partnerships can provide tremendous benefits. However, what you can get ...