In today’s experience economy, companies must put the customer at the center of everything they do, delivering engaging and meaningful experiences across interactions. Why? They want to buy. You want ...

Value stream alignment. Define value streams using the customer lifecycle to guide digital transformation and improve efficiency while prioritizing customer experience. Agile strategy approach. Use ...

It’s time to roll up your sleeves and reshape the ecommerce customer experience with these seven ecommerce customer experience strategies. Collaborating with a branding and content design agency can ...

In Joe Pine's influential book, "The Experience Economy," he introduces a captivating perspective: the idea that the customer experience is analogous to theatre. This analogy shines a spotlight on how ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Similarly, MIT researchers ...

Although enterprises claim to emphasize customer experience in today’s digital business landscape, many fail to address a downright essential aspect: customer experience security. Yes, security should ...

Not that I achieve it 100 percent of the time–a tall order for any business owner–but one of my core business goals has always been to provide a great customer experience. The kind of experience that ...