Data is the foundation of modern business strategy and the fuel for AI applications. It drives decision-making, optimizes operations, and creates personalized customer experiences, enabling businesses ...

Jai Rawat is the cofounder & CEO at Zinrelo, a loyalty platform with a holistic approach. He is a successful entrepreneur & business mentor. In today's hyper-connected digital landscape, data has ...

How customer data collection strategies are evolving in a CX-first era. Marketers care about what data they collect and what they do with it. But ignoring how data is being collected is a missed ...

Bacardi doesn’t have a digital marketing strategy, per se. And that’s because digital is the rum brand’s marketing strategy, said Laila Mignoni, Bacardi’s global VP of marketing and creative ...

Innovative technologies of the Fourth Industrial Revolution (4IR) are transforming and modernizing the way data is generated, collected, and analyzed across different industries and fields of study. 1 ...

Propelled by a fast-growing economy and by reforms which have strengthened several public programs including its legislature and judiciary, Kenya is poised to take on the role of commercial gateway to ...

Data is one of the most valuable assets your company possesses. This is particularly true for scientific data, which is the accumulation of many hours of parallel investment in resources, such as time ...