Data is the lifeblood of modern business. The value of any business decision starts and ends with data quality. This is why bad or incomplete databases can completely cripple a business, and why you ...

How to prepare a great CX foundation by getting all your data in order and adding privacy-centric, cookieless third-party data sources. Customer data, in particular first-party data collected and ...

Digital-first continues to accelerate, along with the creation of customer data. As such, it’s essential for companies to implement these data best practices. The pandemic has pushed companies to ...

Banks are in the midst of a digital transformation, yet a fundamental issue remains: sometimes customers struggle to make sense of their own transactions. Cryptic transaction descriptions, missing ...

2. Geographic data enrichment Geographic data enrichment, on the other hand, is enriching your consumer data with information on a contact’s location, such as postal data, customer address, ZIP codes, ...