Have you ever wondered who makes private label store brands? And did you wonder if these non-name brands were worth buying? For example, I never have a problem buying Kirkland brand products, which ...

As store brand products take up a larger share of consumers’ shopping carts, retailers are beefing up their private-label offerings with new brands that are increasingly taking on a similar look.

Albertsons is bolstering its private-label business with a new brand dedicated to celebrating special occasions, Overjoyed, as the grocery giant taps into demands for value-focused products, ...

WOONSOCKET, RI. — CVS Pharmacy has debuted a new line of private label snack, beverage and grocery products under the Well Market brand. The lineup includes more than 40 new products aimed at ...

Private-label is shaking off its fast-follower status as partnerships between manufacturers and brands become stronger, allowing for quicker innovation that responds to consumers' demand for endurable ...

For decades, private label was the afterthought in US grocery aisles – the packaged food products shoppers primarily bought when they had to, not when they wanted to. Cheaper? Sure. Good enough?

Private label products have officially outgrown their reputation as “cheaper alternatives.” In 2024, U.S. private label sales reached $271 billion, according to data from the Private Label ...

The perception or image of private-label brands has evolved — from being seen as a cheaper or lower-quality alternative to now being viewed as credible products, even outperforming national brands.