From MTV and the internet to the Gulf War and presidential impeachment, these world-changing events defined life for Gen X, ...

Gen X workers are spending far longer out of work after layoffs than their younger colleagues, and the gap is widening just ...

They were the latchkey kids raised on divorce, debt, and disillusionment. The in-betweeners who came of age before therapy was mainstream but after the collapse of long-term job security. Gen X has ...

In a TikTok video, a content creator named Kristen explained the things Gen X quietly learned to do which unintentionally ...

You know "main character syndrome?" The phenomenon/meme that posits that certain people go about life like they're the stars of their own private TV show? Gen X, broadly speaking, is suffering from a ...

Generation X, as the first generation of do-it-yourself retirement planners, is falling behind. As the first American generation funding retirement largely without private pension plans, Gen X — those ...

A raft of new surveys suggest the MTV Generation is regretful about past financial missteps, anxious about the current economy and fretful about the future. Many Gen Xers sense they haven’t saved ...

Gen Xers have often been the discounted or forgotten generation, but a new joint report might change some marketers' minds about whom they target. Now in their peak expenditure years, Gen Xers have ...

Forbes contributors publish independent expert analyses and insights. Shelley E. Kohan covers the retail industry and is based in New York. Gen X consumers expect intuitive, low-friction digital ...

Three in four Americans ages 45 to 60 say they expect to overspend for the holidays. They’re “sort of like the glue within the consumer spectrum.” By Kailyn Rhone The first ad Kerry Johnson noticed ...

COLUMBUS, Ohio, Dec. 8, 2025 /PRNewswire/ -- Suddenly at the doorstep of retirement, Gen X investors (aged 45-60) are at a crossroads. Despite their proximity to retirement, the prospect of exiting ...