Razors featuring blade cartridges that pivot up and down on a vertical axis have been standard fare since Gillette invented the category in 1977 with the launch of its Atra men’s razor. Now, many, ...

Gillette Co. Wednesday unveiled its newest shaving system, a five-bladed razor called Fusion with a trimmer on the back of the cartridge aimed at the 50 percent of men who have mustaches and beards.

Posts from this topic will be added to your daily email digest and your homepage feed. I dunno, just feels like a missed opportunity to bring RGB to the bathroom sink. I dunno, just feels like a ...

Every couple of years, Gillette reveals the latest breakthrough in shaving technology. That has often involved adding more blades to its razors. More blades must equal a better shave, right?! One, two ...

Gillette recently unveiled the Fusion Gamer and Fusion Power Gamer, two new variations of its men’s razor. The canny Web site, television ads, and packaging were put together specifically to appeal to ...

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A razor and pack of 14 Kirkland blades sells for $20, about 24% cheaper than the Gillette razors Costco also sells. Stifel Nicolaus analyst Mark Astrachan called the move "modestly negative" for ...

Gillette is facing stiff competition. Now, in an effort to win back customers, it's taking a page straight out of its competitors' playbooks. After slashing prices across the board and launching a ...