Over the course of my 20-year career in digital advertising, I’ve mostly considered Google’s advertising business to be a threat to independent media. You might expect that I would be very critical of ...

The U.S. and UK regulators suspect that Privacy Sandbox, which has been in the making for five years, could give Google too much control over the digital advertising ...

Google’s latest update to its Privacy Sandbox comes at a critical juncture as the company rethinks its approach to phasing out third-party cookies from its Chrome ...

Google gave third-party cookies yet another stay of execution. And the digital ad industry is not shocked. For companies that have been testing Google’s cookie ...

What Google is doing in terms of changing ad targeting and protecting consumer privacy is a radical departure from how the industry works today, and it remains to be seen what will and will not work ...

Small ad-tech firms are raising competition concerns over Google’s long-brewing cookies alternative, Privacy Sandbox, at a time when the internet giant’s digital ...

Google LLC is broadly rolling out key components of Privacy Sandbox, a software toolkit designed to reduce the amount of data that online advertisers collect about ...

Google LLC is scaling back Privacy Sandbox, an initiative it launched in 2019 to reduce the advertising industry’s use of third-party cookies. Privacy Sandbox Vice ...

Posts from this topic will be added to your daily email digest and your homepage feed. Privacy Sandbox for the Web has reached general availability as the browser ...

(Reuters) - Smaller ad-tech firms are raising competition concerns over Google's long-brewing cookies alternative, Privacy Sandbox, at a time when the internet giant ...

The Competition and Markets Authority (CMA) on Monday updated its latest report on the implementation of Google's Privacy Sandbox, but it appears the European ...

Cookie deprecation has once again been kicked down the road. So how are the industry preparing for the drawn-out demise? Is privacy still a priority? John Still asks an expert panel. So, cookie ...