(Ad) This is an all-too-familiar experience on the internet: you click on a tempting ad for a new swimsuit because it looks perfect for your upcoming vacation. When you don't purchase it right away, ...

This little-known but awesome marketing approach is currently dominating email, search and display ads. What’s the secret? I’ve spent thousands on experimenting to find the key to high online ...

FetchBack Thursday launched a new analytics suite that offers insights into the conversion cycle for e-tail. Research during the development of the tools revealed that nearly half of consumers return ...

In my past life as a magazine publisher, I created a business-support entity known as Second Impressions. Second Impressions was a customized publishers’ reprint company. I thought the name was clever ...

Regardless of whether you're a standard store, Plus or Headless, it’s safe to say that Shopify, the $85 billion juggernaut, is popular for a reason. That popularity also means your brand’s market ...

Advances in dynamic creative optimization and retargeting have enabled a growing number of retailers to better understand what their customers and prospects are looking for — and maybe not finding — ...

Across Eventbrite’s retargeting program, 78% of conversions happened within one day of clicking on an ad. How retargeting advertising works When an attendee visits your website, the website tags them ...

The average website converts only 2% of its total traffic into sales. That means 98% of customers reaching your site are a missed sales opportunity. What if you could reach that 98% after they leave ...

Coinzilla rolls out a retargeting service aimed at helping Web3 advertisers re engage high intent crypto users.

How many times have you added a consumer product to your virtual cart only to get distracted, hesitate, or simply exit out of the window? And how many times have you seen an ad for the very same ...

Retargeting ads can be customized to reflect specific customer behaviors, whether it's an abandoned shopping cart or a product viewed” NEW ORLEANS, LA, UNITED ...