Influencer marketing has grown into a $24 billion industry, but trust in influencers is declining as consumers increasingly perceive many as inauthentic. Authenticity is not a fixed trait; it is ...

Opinions expressed by Entrepreneur contributors are their own. If you want to build a sustainable, successful business, you have to put the right amount of time and money into implementing marketing ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...