Attention metrics are – ahem – receiving a lot of attention these days. It’s all part of an industry-wide push for measurement tools that go beyond recording a person viewing an ad, and instead focus ...

Key performance indicators (KPIs) measure how effective your company is at achieving its goals. Learn how to find the right ...

Everyone has been proclaiming video as the crown jewel of marketing for more than a decade now, and its power only seems to increase with time. A whopping 91% of businesses used video as a marketing ...

While the past few years saw a big drive towards caring for employees, the last months have seen the pendulum swing in the other direction. The tech industry has been harrowed by layoffs and economic ...

Your website is live – now it’s time to measure what matters. To sustain traffic growth, you need to track performance, collect meaningful data, and make informed, data-driven decisions that shape ...

Ditch LinkedIn vanity metrics like follower counts. Track metrics tied to business outcomes: qualified leads (profile views from ideal clients), quality conversations (comments showing genuine ...

Tracking the right metrics is crucial for optimizing your online performance and achieving long-term SEO success. This article highlights the specific metrics you need to focus on in 2024 in order to ...

When it comes to PPC, success depends on more than just launching campaigns — it’s about understanding and analyzing the right performance metrics. By knowing which data points to focus on and how to ...

At the heart of all advertising lies the ultimate goal: Cut through the noise and capture a potential consumer’s interest long enough for them to make a connection with the brand. There is no single ...

Measuring the bigger problems facing your operations may prove too complex to begin with. Why measuring easy-to-capture metrics could be more beneficial than a business objective-oriented KPI strategy ...

When it comes to security, fixing problems before they are exploited is easier and cheaper than doing incident response. It's clear that fast patching stops attackers from getting in, and using best ...

Overview:  Bitcoin portfolio tracking in 2025 requires combining price charts, ETF flow data, and on-chain metrics for ...