As we are nearly a quarter into the 21st century, marketing is about to change again. To benefit from the impending changes, company owners and their brand teams must embrace innovation in their ...

New forms of marketing seem to rise to the top of the priority list every few months. And although trends like influencer and experiential marketing are important and effective, being able to read and ...

W2O Group, a network marketing and communications firms, announced Thursday it has acquired Morristown-based Sentient Interactive LLC.Adam Cossman, Sentient co-founder and president, will serve as ...

Marketing is everywhere… product packaging, advertisements, social media and more. Communications professionals are always looking for ways to connect their brand to their target audience. How do they ...