When you are building a company, it is easy to focus all of your branding efforts on customers and outside parties. As you develop your company's identity, allotting time and money for internal ...

Every business has at least three target audiences: customers, prospects and employees. Likely, there are multiple groups within those broad categories, and in some cases, additional audiences such as ...

Fostering a healthy internal brand is crucial for sustaining business success. Your culture is the backbone of your organization, influencing employee morale, productivity, public perception and more.

Branding has become a huge buzzword in business and marketing. All marketing is done with a business’ brand in mind. Marketers are asking themselves: what colours represent our values? What should our ...

Every company has a vision for the success of its brand. Yet far too often that vision is shared only with the customer, overlooking what may be the most important audience – employees. An internal ...

Two years into the COVID era, many of us are tired of living through uncertainty. One way we’re dealing with that is by rethinking and redefining our work lives. This has led to the so-called Great ...