Kantar has launched a cross-category search prediction tool called Emerging Trends; added a suite of products and enhancements to its creative testing portfolio on Kantar Marketplace; and opened the ...

Kantar has launched Link AI for digital, an AI-powered (artificial intelligence) ad testing solution for digital ad formats, on Kantar Marketplace. The launch is in line with the company’s ongoing ...

UK – Kantar’s AI-powered ad testing solution, Link AI, is now available on Kantar Marketplace, its agile market research platform. Launched in June 2020, Link AI is the first fully AI-powered solution ...

Research tech firm Cint and global insight group Kantar have announced a 'significant' extension of their existing relationship. The multi-year deal integrates the latter's proprietary panel and ...

Cadbury’s ‘Secret Santa’ has been crowned 2025’s most effective Christmas ad, according to new Kantar research, demonstrating the power of repeat creative. Kantar’s consumer testing found five of the ...

UK – Kantar’s public policy advisory division, Kantar Public, has launched a behaviour change framework for evaluation, Public Hexis. Kantar Public has developed the programme to offer government and ...

While evidence that inclusion is a powerful engine of brand growth continues to mount, marketers are still underestimating its impact. Kantar data shows that a brand’s diversity and inclusion efforts ...

WPP's Kantar Consulting has launched Perfect Category, a technology solution designed to let brands and retailers test store design in VR. The offering works by combining two of Kantar Consulting's ...