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Lego, SMART

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Lego introduces its 'biggest innovation' since the minifigure in 1978

The toy company said that the SMART Play system encourages social play among kids, with interactive elements that respond to player movements and builds. Julia Goldin, LEGO's chief product and marketing officer, emphasized that this innovation marks a significant evolution in LEGO's history.

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LEGO Introduces Its Most Significant Innovation in Nearly 50 Years, 'SMART Play'

LEGO fans divided by new 'smart' bricks

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Lego launches intelligent bricks in the biggest upgrade to its products since 1978

The Lego Group confirmed major changes since 1978 with its latest announcement of intelligent bricks marking a new era of ...

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CES 2026: Biggest change to Lego in 50 years

The humble Lego brick is having a dramatic technological makeover that could transform how kids – and a fair few adults – ...

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