The latest trends in software development from the Computer Weekly Application Developer Network. This is a guest post for the Computer Weekly Developer Network written by Yana Yelina in her role as ...

Professor Ed Malthouse talks about his approach to teaching this vital skill as he takes over as the new instructor of the MSiA program’s introductory class. The best way to understand the importance ...

Forbes contributors publish independent expert analyses and insights. David Henkin helps organizations and individuals innovate and grow. Predictive analytics has evolved from a niche discipline into ...

eSpeaks host Corey Noles sits down with Qualcomm's Craig Tellalian to explore a workplace computing transformation: the rise of AI-ready PCs. Matt Hillary, VP of Security and CISO at Drata, details ...

Predictive analytics in financial forecasting analyzes past and present data to improve the accuracy of planning and budgeting. Historically, accountants have depended on manual spreadsheet analysis ...

As consumers become more digitally connected, their buying journeys are becoming increasingly complex: The path to purchase is no longer a linear funnel; rather, it's a circuitous journey that ...

This content has been selected, created and edited by the Finextra editorial team based upon its relevance and interest to our community. Predictive analytics is a method of data analysis used within ...

1. What is predictive analytics? Predictive analytics is a method of using data to make predictions about future events or behavior. It can be used in a number of different fields, including marketing ...

Data analysis forms the backbone of modern marketing ecosystems. Every marketing campaign that you run can be analyzed vis-a-vis user behavior, messaging, demographics and so on. While the jury is ...

Predictive analytics offers brands a powerful tool to boost customer retention and improve the customer experience. By leveraging data and predictive modeling, brands can gain granular insights into ...