Learn how A/B testing and multivariate testing impact SEO and 8 tips to improve your tests and processes to maximize your site's SEO performance. To be successful in SEO, we need to have an ...

A clear definition of what multivariate testing is and how it differs from another common type of testing: A/B testing. How testing provides a foundation for continuous improvement of your Web ...

In this digital marketing era, email marketing is undoubtedly one of the most affordable and effective solutions to engage your customers and grow your business. But with tons of email marketing ...

HubSpot and Mailchimp are two of the most popular and powerful email marketing platforms. Both solutions offer a variety of marketing tools and features including campaign automation, audience ...

A/B testing can be a great tool for enhancing website functionality, user experience and conversions. However, when done at an enterprise scale, A/B testing poses unique challenges that can ...

As Web marketers seek new ways to boost conversion rates and improve their mobile visitors' site experience, interest in mobile multivariate testing is on a feverish rise. But those unfamiliar with ...