A group of Alfred State College marketing and business students recently visited Alfred University, where they toured a College of Business facility used for market research projects. The 13 students ...

With nearly two decades of retail management and project management experience, Brett Day can simplify complex traditional and Agile project management philosophies and methodologies and can explain ...

Applied psychologists and marketers in particular conduct research to choose one action over another. Through their research, market researchers want to answer questions such as: What price should we ...

Shelly Freyn (standing), associate professor of marketing in the Alfred University College of Business, leads a mock focus group in which Alfred State College marketing and business students served as ...