You’ve identified your target prospective customers, are consistent with your content creation, and leverage different content types to promote your product or service. Your content strategy seems ...

There's a marketing strategy we don't like to talk about much, the one that says potential customers move through a funnel from top to middle to bottom. We don't talk about it because we no longer ...

While many marketers spend much of their time at the top of the funnel attracting new users or at the bottom of the funnel turning them into buying customers, there’s actually a lot that can be done ...

Close your eyes for a second and imagine your sales funnel. What is it? Where does it live and how does it work? Most of us think of the sales funnel as a collection of possible customers at various ...

Opinions expressed by Entrepreneur contributors are their own. Everyone knows that video marketing and sales funnels are two powerful tools in the quest to capture buyers, but what about combining the ...

Learn which types of content to create for your buyers when they are Top of Funnel, Middle of Funnel, and Bottom of Funnel. When we are planning a content strategy, we invariably start thinking about ...

Every marketer should live by the funnel. After all, why are we producing content? To generate leads, drive sales, and build authority. But those things will happen only if the marketing funnel is ...

With the “consumerization of IT” now a fait accompli, best-in-class business-to-business (B2B) marketers of complex enterprise software products are adapting how they market to buyers who have become ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

The traditional marketing funnel is breaking – and your content is losing its place in it. For years, marketers built strategies around a linear journey: Awareness → Evaluation → Consideration → ...