“Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. AdExchanger.com asked Michael Nevins, Senior Partner at Breakpoint Digital, a digital consultancy, to ...

Looking back, it's obvious that it was the first domino to fall. At the end of 2016, once the number of people accessing the internet through their smartphones surpassed those using their desktops, ...

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/13bc3e/mobile_marketing) has announced the addition of the "Mobile Marketing ...

Hothand Inc. has been awarded a patent for search, location services and mobile advertising all in one package on mobile devices. The patent was filed in 2004, before most predicted the power of the ...

Boris Abaev is CEO of Bidease, an AdTech startup on a mission to bring fully transparent, value-driven advertising to the mobile world. Each generation has a distinct set of values, preferences and ...

Mobile advertising may not be getting the intense focus it did a few years back, but any brand that underestimates its importance is doing itself a disservice. Smartphone users worldwide are now ...

Over the past five years alone, mobile has gone from emerging opportunity to new normal. Mobile's emergence as one of the leading digital ad formats has shaken up the advertising ecosystem as a whole.

MOSCOW, RUSSIA - MAY 11, 2020: A young woman in a face mask takes a picture or video using her mobile phone in Tverskoi Boulevard in central Moscow during the pandemic of the novel coronavirus disease ...

Susan Marshall, vice president of marketing at ChaCha Mobile, Indianapolis, IN We think the acquisition validates the claim that we have all been saying: There is enormous opportunity in mobile ...

Update: The site's name and domain has changed to wikimobidex.org from wikimobipedia.org after a conflict with Wikipedia. To prevent confusion, we've changed the name and links in this story. Editor's ...

In the past, mobile marketing was largely seen as an extension of interruption-based broadcast marketing mediums such as television, radio and print. You create a piece of advertising content and you ...

Opinions expressed by Entrepreneur contributors are their own. By providing consumers personalized information and promoting products and services directly to their phones, mobile marketing is a great ...