Stop wasting ad spend on the wrong audiences. Use RFM analysis to identify your most valuable customers and optimize your PPC campaigns. Want to stop wasting ad dollars on the wrong customers? Learn ...

A lot of PPC advertisers use the terms remarketing and retargeting interchangeably. However, these are two distinct strategies and it’s important to understand the difference if you’re going to use ...

Retargeting used effectively is one of the most powerful tools in digital marketing, but it’s not without its wrinkles – which sometimes require steps and hops and turns a polka dancer could ...

Criteo, a company that helps online businesses retarget customers who’ve left their site without making a purchase, relocated its headquarters from Paris, France to Palo Alto, Calif. four months ago ...

Paid search, or pay-per-click (PPC), is a staple of many digital marketers, and though effective, it is more significantly more powerful when coupled with other marketing strategies, particularly ...

As PPC pros, we’re trained to look for new ways to optimize our PPC programs. But in this quest, our natural bias is to focus on the big stuff, like revamping account structures or updating landing ...

Are you getting the most out of your PPC campaigns? Want to know what you should focus on in 2022? Jeff Ferguson, honored as one of PPC Hero’s “Top 25 Most Influential PPC Experts” for three years in ...

Still on the rise, Criteo is out to make Pay-per-click sexy again. A report released by the retargeting ad server shows grand success for Q1 2010, citing a 100% increase in US customers between the ...