PPC advertising has never stood still. Efficiency, scalability, and smart automation are now essential for success, but that wasn’t always the case. When I started more than 15 years ago, campaign ...

Set up and structure Google Ads accounts according to best practices. Maintain account cleanliness and compliance with Google Ads policies. Manage audience lists, exclusions, and tracking parameters.

I always ask the same hypothetical question to friends and coworkers: If you were 20 years younger with the hindsight you have, what career path would you take differently? It’s fairly easy to look ...

BigQuery is one of the most underutilized tools in PPC. While data professionals have been leveraging data warehousing and Structured Query Language (SQL) for years, many PPC specialists still rely on ...

Set up and structure Google Ads accounts according to best practices. Maintain account cleanliness and compliance with Google Ads policies. Manage audience lists, exclusions, and tracking parameters.