In an arduous beauty market, packaging cannot merely be a container; it must give the customer a truly wonderful experience of the brand.

There's something undeniably charming about vintage packaging. Maybe it's the nostalgia it stirs up, or perhaps it's the craftsmanship that feels so much more personal than today's sleek, minimalist ...

The cosmetic packaging industry is evolving at lightning speed. That’s because customers make their decisions in seconds.

Opinions expressed by Entrepreneur contributors are their own. Small companies may lack the marketing dollars and visibility of larger brands, but they can still stand out on the shelf by thinking ...

Packaging starts with designing and sketching ideas. Consider what the primary packaging will look like. This will depend on the product and the best way of storing it for example a plastic or glass ...

Smart packaging enables brands to engage with consumers through a browser-based app, image recognition, QR codes, barcodes or other advanced technologies implemented on the packaging design. These ...

The fast food empire is putting its packaging graphics on a diet. The last time McDonald’s redesigned its global packaging was in 2013. It featured a frenetic collage of QR codes, slogans, ...

Amcor Rigid Packaging’s annual reveal highlights how consumer insights drive new concepts in package design. “The Bottles of the Year program celebrates the best in packaging design,” said Terry ...

An algorithm has usurped the traditional role of a designer to generate millions of unique packaging designs for Nutella. The algorithm pulled from a database of dozens of patterns and colours to ...