A new tagline (‘Going a bit Peperami’) and a goal of ‘breaking traditions’ are behind a marketing refresh at 43-year-old meat snack brand Peperami, which has tasked Forever Beta with helping it reach ...
Peperami is looking to increase brand relevance among young adults, with its most senior marketer claiming former owner Unilever overlooked the potential of the UK-focused brand. Innovation is core to ...
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