Mobile apps have become a critical customer engagement channel for retailers as they try to create and capture more value for, and from, their customers. It’s no surprise that industry research and ...

From stomping on Koopas and collecting coins as Mario to "catching 'em all" in Pokemon, we and countless others were enthralled by video games during our childhoods. It was our guilty pleasure, much ...

Games and mobile apps share many challenges and opportunities that boil down to common growth strategies. Learn more at the Apps Business Summit on January 19th, a partner event of PGC London 2026.

Discover how gamification enhances engagement in non-game environments, its benefits in business, potential pitfalls, and why it connects with innate human psychology.

Gamification and social media have not only influenced how investors invest, but they've also changed why investors invest. Today, traditional motivations for investing such as establishing financial ...

The incorporation of games into everyday life has the power to revolutionize how we learn, work, and engage with technology. Imagine turning education into an epic quest, transforming fitness routines ...

The retail landscape is a battlefield. Brands constantly fight for customer attention, loyalty, and ultimately a slice of their wallets. Standing out from the crowd requires innovative strategies, and ...

With nearly five million apps across both the Apple App and Google Play stores, the toughest challenge for developers right now is finding a way to make their apps stand out from the competition. The ...

Beamable’s technology will enable GO4 to host millions of consumers playing hundreds of popular games in sponsored prize tournaments. “With 3 billion hours of gameplay on a weekly basis, advertisers ...

Making financial chores more engaging can be a great way to nudge us to stick to the drudgery of saving and budgeting. But when applied to investing, apps that add an element of gamification can ...

Wall Street has long been likened to a casino. Robinhood, an investment app that just filed plans for an initial public offering, makes the comparison more apt than ever. That’s because the power of ...

Gamification in investing can be defined as the strategic integration of game-like elements, such as rewards, competition, and interactive features, into financial platforms and applications. This ...