An entrepreneur looking to grow his business probably wouldn't think to pick the brain of an early 20th-century physicist and pioneer of quantum mechanics. But marketing experts have applied the work ...

I was having dinner with a friend some years ago when a familiar, not-so-happy-face interrupted our meal: "Dr. Becerra—is that you? You gave me the only B in my MBA." Afterward, my friend said, "Why ...

In today's hyper-competitive business landscape, many companies lose sight of a crucial truth: Their success is inextricably linked to the well-being of the communities they serve. The pursuit of ...

Whether you’re looking to improve athletic performance, increase skill level, or boost overall fitness, applying the principle of specificity can help you get the results you need in a timely manner. ...