Representative image (iStock) Sampling is an age old practice that helps marketers gauge a customer’s reaction to a product. The activity’s objective was to ensure that a sample reached as many ...

D2C brands can drive trials of their products in the form of Rs 200-500 worth trial packs, subscription boxes, and purchase freebies. In a pre-COVID world, it was perfectly normal to sample a new ...

I feel a bit sorry for product sampling. Since marketing began, it’s been a part of the mix for brands, and for good reason. On average, 35% of customers who try a sample will buy the sampled product ...

https://www.thehindubusinessline.com/companies/amazon-india-launch-product-sampling-programme/article65665871.ece Copy Amazon India has announced the launch of a new ...