Mobile advertising, including mobile programmatic, is taking off in China, as advertisers and publishers chase the eyeballs in display media. AdsMOGO, a mobile SSP that works with app publishers help ...
In 2017, banner viewability (ads seen by a person) in the UK is just 52% - the lowest in the western world. Given the attribution and research tools available, ad viewability could and should be 100%.
The default mindset for online advertising has been “more data yields better results.” That idea has led to massive expansion in the data collected, created, and sold throughout the ecosystem. However ...
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