Public relations is the most misunderstood function under the marketing-communications umbrella. Even with businesses that have a general understanding of PR, there are still some massive ...

Forbes contributors publish independent expert analyses and insights. Providing tools and resources to start, grow and manage your business. Despite an improving economy and record-setting consumer ...

Balancing publicity, marketing and branding is essential for a thriving business, with each playing a unique role in growth and visibility. Start with solid branding to establish a strong identity, ...

Let’s not kid ourselves. It’s hell out there. Show me a truly happy marketing person (vague term, I know) and I’ll show you a liar. Conditions aren’t good for anyone. But it is my contention that the ...

Marketing students at the University of Minnesota-Crookston worked with the local government on major projects in their senior year. Over the last two years, students have created a new marketing plan ...

Opinions expressed by Entrepreneur contributors are their own. Public relations is the most misunderstood function under the marketing-communications umbrella. Even with businesses that have a general ...