While the media coverage of the new SmartLabel initiative has focused on shoppers’ enthusiasm (or lack, thereof) for scanning QR codes as they shop, or whether it’s just an elaborate ruse by ‘big food ...
Among the many changes brought about by the pandemic is the widespread use of QR codes, graphical representations of digital data that can be printed and later scanned by a smartphone or other device.
Benjamin Claeys is CEO of QR TIGER, MENU TIGER, and GiftLips. He also hosts Stay QRious, a podcast about QR code best practices. We’re in a time when the business landscape constantly shifts into ...
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