NEW YORK—Short-form vertical video has exploded across platforms like TikTok, Instagram and YouTube, but a new survey commissioned by Media.net, a provider of contextual advertising technology, ...

LONDON—A new study from Ampere Analysis highlights the dominance of video short-form content, with data showing that more than 60% of tglobal online users now watch ‘swiping’ short-form video content ...

Content marketing continues to shift with podcasts and short-form video now leading audience engagement strategies Podcasts build strong audience connections, with 88% of listeners consuming entire ...

Evergreen content is a tried-and-true content marketing tool for driving long-term engagement and establishing authority. Even though we're in a world of short-form content consumption (yeah, I'm ...

YouTube and TikTok, and other social platforms, have rapidly grabbed consumers’ attention, taking an even-greater share of consumer video viewership. Where's the investment? By Paul Pastor The ...

Short-form videos like TikTok, Instagram Reels, and YouTube Shorts are everywhere. They're reshaping entertainment but they're also reshaping our brains. They’re fun, fast, and designed to grab our ...

Peter Boyd is an attorney and the Founder of PaperStreet. He has successfully helped 2,000 law firms with their websites and marketing. Law firms can use blogs as critical tools to establish thought ...

In 2025, the battle for attention is being won in under 60 seconds. Short-form video is increasingly delivering measurable performance outcomes. This article explores how you can harness short-form ...

Interpublic intelligence arm Magna is out with a new study — done in collaboration with sibling unit IPG Media Lab and Snap — that purports to show improving effectiveness of shorter-format video ads.

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(Graphic: Vivienne Tran / Daily Trojan, Photo: CoinView App / Unsplash Modified.) Since TikTok’s conception in 2017, social media has completely reinvented itself. Once seen as a second coming of ...