Subliminal messages do leave a mark on the brain, say scientists. Using brain scanners, they found we often record images we are not even aware of having seen. The study shows how subliminal ...

Athletes who are exposed to subliminal visual cues when they are participating in endurance exercise will perform significantly better, a study has demonstrated. Subliminal visual cues are words, ...

Flag waving is considered to be a metaphor for stirring up the public towards adopting a more nationalistic, hard-line stance. NEW YORK: Flag waving is considered to be a metaphor for stirring up the ...

Although the idea that instrumental learning can occur subconsciously has been around for nearly a century, it had not been unequivocally demonstrated. Now, new research uses sophisticated perceptual ...

Subliminal messaging – we’ve all heard about it. But it doesn’t really work, right? New research from Valentin Dragoi’s lab at the University of Texas at Houston suggests that subliminal images can ...

A new study shows that subconscious signals interfere with concentration, causing people to become easily distracted and falter on even the simplest of tasks. When people concentrate, they focus on ...

Joel Weinberger : The first experiment actually was inspired by our President George W. You might recall in the last presidential campaign there was some controversy over whether there was a ...

This article is reposted from the old WordPress incarnation of Not Exactly Rocket Science. For all the millions that are poured into electoral campaigns, a voter’s choice can be influenced by the ...

Psychological research sparked by a controversial campaign advertisement aired during the 2000 presidential election suggests that a 30-second spot–which briefly flashed “RATS”–may have negatively ...

Recently, I holed up indoors with my family watching old sci fi movies, including The Puppet Masters, a story about alien blobs that sit on people's backs and wire themselves into human nervous ...