Tracking links from Facebook to your WordPress-powered business website or blog can help to measure the success of your social network marketing activity, including links to the site from your own ...

For small and midsized businesses, knowing where your money comes from is only half the battle. It’s also crucial to know that you’re spending money in the places most likely to produce a good return ...

The default Google Analytics code tracks how your website visitors interact with your website's pages, but it doesn't track clicks on links within the pages. To track affiliate links or any other ...

You can track all of your social media traffic, and you can track it for free: all you need are Google Analytics and a little bit of UTM codes. It’s OK if you don’t know off the top of your head. (I ...

Forbes contributors publish independent expert analyses and insights. I write about digital marketing topics, from content to social. Social media marketers need to constantly test strategies if they ...

I sometimes feel like URL shorteners are some of the most understated tools in internet marketing, and there have been more than a few times that I wished I’d had someone share some advice on URL ...

Unique link tracking allows clients to act on that insight, identifying who's ready to take the next step and who might need an extra reminder." To learn more about Dialog Health's trackable short ...