Uncle Ben's signature logo, which has appeared on orange boxes of rice for decades, may soon be removed. On Wednesday, Mars Inc., the parent company of Uncle Ben's, announced in a statement posted to ...

Uncle Ben’s is going to get a new look. Mars, owner of the rice company, said it is changing the company’s “brand identity,” CNN reported. But it did not specify how the brand will change. The company ...

Mars announced today that it would "evolve" its Uncle Ben's brand, as more companies aim to distance themselves from logos and brand names with racist origins. In a statement on the brand's website, ...

US restaurant chain Cracker Barrel has scrapped its plans to adopt a new logo following a social media backlash and said on Tuesday (August 26, 2025) that it will stick with its decades-old logo. The ...

Mars Food, which produces the rice brand Uncle Ben’s, announced Wednesday that it will change the name to Ben’s Original and remove its longtime logo. Mars said in a Wednesday statement that the move ...

Uncle Ben’s rice may be getting a new logo after Quaker Foods announced it would be changing the name and image on its Aunt Jemima brand in a bid to “make progress toward racial equality.” Mars Inc., ...

(CNN) — Uncle Ben’s owner Mars is planning to change the rice maker’s “brand identity.” In a statement on its website Wednesday, Mars wrote that “now is the right time to evolve the Uncle Ben’s brand, ...

Cracker Barrel is serving up a redesign of its iconic folksy logo as something minimalist and modern, but some customers – and Wall Street traders – are sending it back to the kitchen. The 55-year-old ...

The company behind Uncle Ben’s rice has officially rebranded the food product after many deemed its longtime name and logo to be racially insensitive. The brand will now be called Ben’s Original and ...