Average order value (AOV) isn't just a metric; it's a cornerstone of business growth. In e-commerce—an industry my agency helps with digital marketing—AOV measures the average amount of money a ...

As the technology continues to evolve, the key differentiator will be how companies use these tools to create value for both themselves and their customers. The Fast Company Executive Board is a ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

ENGLEWOOD CLIFFS, N.J. — E-commerce makes up 5% of Unilever’s $10 billion in sales in North America, which includes the company’s food, beverage and personal care brands. While personal care is more ...

A robust e-commerce ecosystem has become an integral strategy for all retail businesses to deploy. Be it the small local businesses down the street or multinational conglomerates, ensuring you are ...

While many factors contribute to experience, expertise, authoritativeness and trustworthiness (E-E-A-T), SEOs focus more on content-based cues. Internal linking, however, is often overlooked. A ...

When the internet went mainstream, companies had to change their business models. Adapting to practices like live streaming, social media, online marketplaces, and online communication suddenly became ...

Well, the dot-com bubble has burst, and it looks like the remains will be splattered around for quite a while before the cleanup is finished. That may give many technology executives a breather from ...

Working closely with the human capital director, he set about developing a “market shaper” culture—an organization perceived as driving the evolution of the sector—to stimulate more innovation and ...