Competing intentions. We all have them; Exercise as we intended, or spend another night as couch potato. A recent study on academic delay of gratification sheds some light on the self-regulatory ...

Humans are hardwired to want things -- now. It’s called instant gratification, and it’s a powerful force. It can make people convert, as long as you’re doing the right things. But do you know how to ...

We live in a society that believes in immediate gratification. Buy something on Amazon. Get it within two business days, sometimes even less. Many of us can remember a time when buying something from ...

The desire for instant gratification is an innate trait, but there are ways you can avoid the temptation of a quick fix and focus on achieveing your longer term goals that give you far greater ...

The way I see it, there are two paths we can take in any given situation: one is the path of avoiding pain in the moment, and the other is the more difficult path of delaying pleasure for a bigger ...

The members of Generation-Y have the “gotta have it right now” mindset. Growing up with technology has made us dependent on the idea of always being connected. Information, entertainment and ...

Have you heard of the marshmallow study? Between 1968 and 1974, about 650 4-year-olds in a nursery school at Stanford were offered a selection of marshmallows, cookies, and pretzels. After they chose ...