Companies use commercials to reach those who view television shows or watch videos on TV or online. Because it is easy to turn a channel, skip through recorded commercials or close a Web browser, ...

Provoke Insights studied what areas marketers and advertisers are learning about- and what they’ll be implementing in the year ahead. Selfishly, this was a study I was very interested in seeing the ...

Promoting your makeup and beauty brand requires tailored messaging that empowers your target audience. There are many ways to advertise your products using traditional and online platforms. The goal ...

Every day we are assaulted by terrible advertisements — stories that don’t make logical sense or are lazy, ads that lie or don’t have anything to do with the brand. One of the biggest motivators for ...