The general view being put forward in the purpose arena is that having a societally lofty corporate purpose is the most ...

Recently, a CEO I know (I’ll call him Jeff) invited me to weigh in on a corporate strategy initiative that his company was undertaking. Jeff and his leadership team had been focused on day-to-day ...

Small business strategy often gets framed in heroic terms—David vs. Goliath, the underdog facing off against corporate giants. But what if that’s the wrong story? I recently worked with a group of ...

Replicating another company’s strategy may seem like a shortcut to success, but it’s rarely effective. A strategy isn’t just tactics, it’s a cohesive system of activities that work together. Changing ...

High-performing leaders understand the importance of implementing smart business strategies to drive sustainable growth. The right business strategy aligns a company’s objectives with the needs of its ...