Today a creative brief is a strategic, data-driven playbook that outlines what we’re building, why it matters, who it’s for, ...

Chris is the CMO of FlexMR, a hybrid research agency & tech firm that empowers brands with agile insight. He also hosts the MRX Lab podcast. Work long enough in marketing, communications or the ...

Forbes contributors publish independent expert analyses and insights. I am an advertising veteran and current CEO of Ideasicle.com. Every advertising agency has its own take on the "creative brief," ...