The impact of social-media-driven, algorithmic advertising really can’t be overstated. In just the past five years alone, we’ve seen the advent of TikTok and the total takeover of Instagram: visual ...

It may be tempting to view the legal tensions between the two e-commerce giants as evidence that their business models are converging to the point where they will become direct competitors. However, ...

Restaurant customers recognize their differences from one another and want an experience that is tailored to them, speaking to their wants and needs. A recent report from PWC cited that a whopping 82 ...

Running a business? You’ll meet all kinds of customers. Some are easy, others not so much. I’ve seen it all. Over time, I ...

Opinions expressed by Entrepreneur contributors are their own. The biggest benefits to conducting customer behavior analysis are customer satisfaction and, in turn, revenue. The more satisfied ...

5 Types of Call Centers to Attract and Serve Your Customers Your email has been sent Discover how you can leverage different types of call centers to improve customer support and enhance operations.

This step-by-step tutorial teaches how to successfully set up the new Google Ads customer acquisition goal for new and existing campaigns. Google introduces customer acquisition goals for ads, ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...