Today’s Fintech disruptors and neobanks are igniting our brains’ reward centers with flashy visuals, gamified challenges and social interactivity that practically beg us to keep coming back for more.

In the modern digital banking landscape, the bar for user experience (UX) and visual appeal continues to rise. Yet, when we take a critical look at many products in the space, it often seems like ...

You own the most valuable real estate in the world. Deep inside your brain is the nucleus accumbens, a pea-sized bundle of neurons. When you do or anticipate something rewarding, dopamine is released ...

As the U.S. Surgeon General is calling for a warning label on social media sites, similar to those found on tobacco products, one startup is launching a set of new tools that put the power to fight ...

Digital influencers are just another example of social influence, and patterns of social influence in the real and digital worlds are similar. However, consideration of neuroscience findings suggests ...

Mr. Auchincloss, a Democrat, represents Massachusetts’s Fourth Congressional District. You own the most valuable real estate in the world. Deep inside your brain is the nucleus accumbens, a pea-size ...

A video intended to be watched briefly before sleep extends until dawn. Though vowing to abstain from alcohol, one succumbs to the temptation of “just one drink.” Even after resolving to diet, one ...

Social media influencers are sometimes called ‘microcelebrities,’ although that term may be a misnomer, as some reach many thousands, if not millions, of people. As influencers can reach those numbers ...