In the world of Consumer Packaged Goods (CPG), product innovation is essential to ensure that your products continue to improve and modernize, never falling stale or obsolete. And engaging customers ...

Every company aspires to launch and land extraordinary products that delight end customers. However, companies that harness the power of data analytics are far better equipped to design new products ...

“The perfect product does not exist,” said Maksym Ostapenko, director of product at ReviewTrackers. “It should not be the goal — what’s important is gathering feedback, learning and iterating.” Built ...

Despite their importance and prevalence in almost every sales contract, indemnity clauses are often poorly worded, overly broad, misunderstood and ignored. We see a lot of unnecessary legal spend ...

We've worked toward this release date for well over a year, and soon we'll experience a full product launch. Of all the stretches, the home stretch can be the hardest, so I want to share some ...

The federal agency responsible for promoting the safety of consumer products has employed plenty of tactics over the years, from recalls to regulations to PSAs. Now, the Consumer Product Safety ...