This is why creator marketing is scaling. What started as “let’s test this with a few influencers” has turned into fully ...

The maker of an iPhone app that flagged sightings of U.S. immigration agents has sued the Trump administration for free ...

OpenAI has appointed Slack CEO Denise Dresser as its first chief of revenue. Dresser will oversee global revenue strategy and ...

The CPG giant created a new generative artificial intelligence tool to help personalize advertising while boosting engagement ...

The maker of an iPhone app that flagged sightings of U.S. immigration agents has sued the Trump administration, claiming free ...

This week’s PPC Pulse covers Google’s Data Manager API, new YouTube Shorts features, and LinkedIn’s Reserved Ads for brand ...

Creator economy ranks in the top three “must buy” among brands, yet AI use and lack of standardization raise concerns When you purchase through links on our site, we may earn an affiliate commission.

Advertising spend in the creator ecosystem is expected to hit $37 billion for 2025, according to a new report from the Interactive Advertising Bureau. The 2025 Creator Economy Ad Spend and Strategy ...

NEW YORK, Nov. 20, 2025 /PRNewswire/ -- The Interactive Advertising Bureau (IAB), the leading trade association for the digital advertising industry, today released its 2025 Creator Economy Ad Spend & ...

Portland, OR, USA - Nov 11, 2024: Some of the most popular social media apps by number of monthly active users, including Facebook, YouTube, Instagram, WhatsApp, TikTok, WeChat, Telegram, Messenger, ...

Globally, creator marketing spend has jumped fivefold in the past five years. Today, our industry is larger than the annual box office takings at cinemas.